Category Retail

This archive contains case studies and articles on the online and offline retail industry landscape. We focus on providing the latest market research and case study of some retail giants who are using Big Data and analytics to their advantage. This gives a glimpse of how important analytics has become for this industry. From Customer review analysis to Inventory control, this archive will cover it all.

Retail analytics is the process of providing analytical data on inventory levels, supply chain movement, consumer demand, sales, etc. that are crucial for making marketing and procurement decisions. The analytics on demand and supply data can be used for maintaining procurement level and also for taking marketing decisions. Retail analytics gives us detailed customer insights along with insights into the business and processes of the organization with scope and need for improvement.

The retail industry is witnessing a paradigm shift. Rapidly evolving technologies, changing customer expectations, and emerging digital firms are driving widespread disruption. Clearly, from a plethora of new products, markets, and customer segments to the burgeoning expansion of sales and marketing channels (like mobile and social commerce), retail is at a tipping point. Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. Additionally, several forces are revolutionizing the landscape: the explosion of data and connected devices, software-defined infrastructure, cloud-enabled as-a-service and experience, and outcome-driven digital platforms. This makes it imperative for retailers to showcase agility in tech adoption and business process optimization.

However certain challenges remain. These include a lack of business models, siloed applications, and the inability to deploy new technologies. These impede the delivery of a seamless, omnichannel shopping experience. To overcome these obstacles and future-proof businesses, a robust and end-to-end strategy is the need of the hour.

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